Your Point of View is important when you're composing a blog, email, or any authored work and will determine how the writing is positioned and perceived by the reader. That's why, when you submit us a writing request, MyMarketingPass will ask if you have a preference on Point of View. 


So what are the different point of view options and what is the difference between them? 


1. 1st Person (I, me, we) refers to the speaker himself or a group that includes the speaker.

  1. I don't know about you, but when I'm working with clients on their... 
  2. Sometimes our results end up better than we planned in the first...
  3.  We don't always have all the information available upfront, so...


2. 2nd Person (You, yours, yourself) refers to the speaker's audience directly

  1.  You don't always have to work so hard to find the root cause of...
  2.  Don't worry, it's not your fault; many people start their day without...
  3.  You are likely your own toughest critic, and your audience members don't... 


3. 3rd Person (He, she, they) refers to the subject indirectly

  1.  They don't always have to work so hard to find the root cause of their...
  2.  It's not the Business Owner's fault; many professionals start their day...
  3.  Managers are their own toughest critics, and their audience members...


Remember, if you don't know what point of view to request, you don't actually have to specify. If you don't have a preference, MyMarketingPass chooses the one that fits your content the best – and if you don't like the direction we're going, you can request a revision at any time. That's just another benefit of your MyMarketingPass membership!