In digital marketing, the philosophy "if you build it will come" will leave you hungry and likely out of business.
When you have a website, webpage, landing page, social media page, or other lead capture tool you use to get a stranger to become a lead or a lead to become a customer, you need a way to get people to go and see that page.
The people you are sending are the "traffic," and the mode of getting them to do it is the "driving."
You can use direct email broadcasts, social media or Google ads, live event promotion, public speaking, networking, cold calls, personal direct messaging, or any number of ways to get people to your destination so you can invite them to make a decision on whether they want to do what you want them to do... In the past, this was a long and expensive process that kept the average small business owner from ever getting all the pieces going without a big investment upfront.
Luckily, you can use your MyMarketingPass account to help with as many parts of this equation as you need, and if you put in your requests with all of the suggested information, we can do it faster than our competition.
1. If you already know what offer you want to use in order to drive traffic, you can request your web page or landing page through the portal.
*If you don't know, you can schedule a time with a MyMarketingPass coach using the portal under "Offers."
2. Once you know the offer you'll be driving traffic to – and you have that page complete, in progress, or submitted to the MyMarketingPass portal – you create a new doc and make a list of each of the different ways you can reach out to the traffic you are pursuing...
Example:
1. Emailing my existing list*
2. Posting on my business Facebook page*
3. Posting on LinkedIn*
4. Writing a blog*
3. Now that you have your list locked in, determine which items you need MyMarketingPass to help with. Consider splitting each of your efforts into the components you need help with and those you can do yourself...
Example Continued:
1. Emailing my existing list
A. Write email 1
B. Load email into the broadcast tool or campaign manager and send it
2. Posting on my business Facebook page
A. Write 5 Facebook posts
B. Create graphics or find stock images for each post
C. Load text and graphics into Facebook and schedule
3. Posting on LinkedIn
A. Write 5 posts (Using content from 5 Facebook posts)
B. Load text and graphics into LinkedIn and schedule
4. Writing a blog
A. Write blog copy
B. Design blog thumbnail
4. Assign the tasks. After your project has been broken down into its steps, write next to each step how you would like to handle it
Example Continued:
1. Emailing my existing list
A. Write email 1 (MyMarketingPass)
B. Load email into the broadcast tool or campaign and send it (MyMarketingPass)
2. Posting on my business Facebook page
A. Writing 5 Facebook posts (MyMarketingPass)
B. Creating graphics or finding stock images for 5 Facebook posts (Me)
C. Load text and graphics into Facebook and schedule (MyMarketingPass)
3. Posting on LinkedIn
A. Write 5 posts (Using 5 Facebook posts content)
B. Load text and graphics into LinkedIn and schedule them (MyMarketingPass)
4. Writing a blog
A. Writing blog copy (MyMarketingPass)
B. Designing blog thumbnail (MyMarketingPass)
C. Uploading blog copy and thumbnail onto website (Me)
5. Send your plan to construction. Once you have this plan, all you have to do is request the tasks you need our help with. Submit your requests in the portal with the pertinent information, and we'll take on the labor you don't have the expertise or time to do yourself. No, it's not instantly done for you, but using our system effectively, you can turn a week's worth of work into 30 minutes of planning and 30 minutes of requesting your tickets from the MyMarketingPass portal. The bottom line is, you get amazing marketing at a small fraction of what it takes to hire experts to do it at this quality...
Pro Tip: Don't be afraid to use MyMarketingPass to complete the majority of the steps. That's the beauty of your membership – we can do the vast majority of the work for you. If you can effectively communicate your vision to us, we can bring it to life!
Many projects require a handful of requests or more depending on how much work you need to be done to complete your project, but together we can bring your message to your audience in a way that's going to get them to say yes and take action – swiftly.
If you need help planning a project before getting started, please don't hesitate to schedule a time with a MyMarketingPass coach who can help you get everything mapped and even help you get the right requests in the right way. You're never alone with your MyMarketingPass membership!
-Ashley Wilkes