A pond is a place where your Target Audience hangs out or congregates, whether physically or online, and can be defined by both something they do, something they consume, or a place they go. It is a place that we can reliably go to reach people with the attributes that make them the right fit for what you are offering.
Ponds can be, but aren’t limited to:
- Social media platforms
- Online groups
- Local radio stations
- Local television stations
- Specific media programing
- Streaming services
- Places of education
- Fan Clubs
- Social Clubs
- Industry periodicals
- Hobby circulations
- Special interest blogs
- Political events
- Community events
- National events
- Etc.
Once you know where your Target audience is spending their time or attention, you can formulate a strategy for getting in front of them with the right message, either directly or indirectly. Wherever your future customer's eyeballs or ears are on a regular basis should be documented and used to your advantage.